← Shuka

Armenia, brought to your market.

The consolidated-procurement rail connecting hundreds of Armenian producers to EU & US buyers — as one trustworthy counterparty.

Seed round · 2026 · Confidential

01 · The problem

A whole country's producers just lost their market.

  • 1Russia is closing to Armenian goods — the market that historically absorbed a large share of the country's food & drink exports.
  • 2Thousands of small, fragmented producers are stranded. The EU and US are wealthier markets, but out of reach alone.
  • 3A lone grower can't find buyers, clear regulations, fill a container, or be trusted across borders. The barrier was never quality — it's access.

02 · Why now

The re-route is happening — right now.

A geopolitical shock is forcing Armenian supply to find new markets this year, not eventually. Whoever becomes the rail as the corridor forms owns the aggregation. Windows like this don't stay open.

03 · The solution

Armenia, represented as a single market.

01

One supply pool

Hundreds of producers appear to the world as one trustworthy source. Buyers sign one contract, not a hundred.

02

Demand-led

Buyers post what they need; Shuka pulls the right producers. Producers never prospect — the market finds them.

03

Consolidated

Many suppliers & categories combine into one compliant container — economics no small producer could reach alone.

04 · How it works

Quote → escrow → consolidate → deliver.

  • 1Buyer posts a requirement — many categories, defined quantities, in one basket.
  • 2Eligible producers quote per line (offers, not an auction); buyer approves a mix, even split across producers.
  • 3Escrow funds are held; producers ship to the Armenian hub; goods are QC'd, labelled and packed into one container.
  • 4One customs event, one delivery — escrow releases to each producer on verified receipt.

05 · Product

Working software, not slideware.

Every core piece already exists as an interactive prototype — live at getshuka.com.

✅ Compliance agent

Vets each product for EU/US import eligibility before it's ever offered.

📦 Consolidation engine

Bin-packs many suppliers into shared containers; allocates freight & duty per line.

🔒 Escrow & ops

Holds funds, releases on delivery; the RFQ engine and ops console run the flow.

06 · The hard part

Six producers. One container.

Anyone can build a directory of Armenian producers. Almost no one can profitably pack six of them into one EU-compliant container — bin-packing, fair cost allocation, minimum-order reconciliation and compliance, all at once. That engine is the defensible IP, and it improves with volume.

07 · Market

Three demand pools, one redirecting supply.

EU
Specialty & ethnic food — a multi-billion-€ market, growing. Your beachhead.
US
Specialty grocery + a large, affluent Armenian diaspora.
↺
Armenian food exports historically concentrated on Russia — now re-routing west.
Figures are directional; full market sizing in the data room [to complete].

08 · Business model

Five ways one order pays.

01

Commission

Take rate on order value.

02

Logistics

Consolidation & freight margin.

03

FX spread

Cross-border settlement.

04

Compliance

Certification as a service.

05

Financing

Advances on confirmed orders.

Illustrative: a single €40,000 mixed container stacks to a healthy double-digit gross margin — and every added category makes it more efficient.

09 · Go to market

Land the corridor, then widen it.

  • ABeachhead: Armenia → Germany. Large diaspora, strong specialty-food retail, clear EU rules.
  • BCompliance-clear categories first: wine, dried fruit, preserves, spices, crafts — not blocked meat/dairy.
  • CThen widen: broader EU & US, and trade-fair sales campaigns where Shuka represents the whole pool as one stand.

10 · Why it compounds

An aggregation flywheel.

Flywheel

More producers attract more buyers, which attracts more producers. Supply density is the moat.

The single face

Owning the one trusted counterparty for Armenian supply is hard to dislodge once established.

Replicable rail

The same engine extends to Georgia, Central Asia and other fragmented-producer regions.

11 · Traction

Already built.

  • ✓Seven interactive prototypes — compliance agent, order console, consolidation visual, order lifecycle, year planner, architecture map, and the live marketing site.
  • ✓Live at getshuka.com, with the full model demonstrable end-to-end.
  • ✓Corridor & category strategy defined, ready to pilot Armenia → Germany.

12 · Roadmap

The next 12 months.

Build

Ship the compliance agent to production; integrate a licensed escrow provider (Mangopay / Lemonway).

Corridor

Open Armenia → Germany; sign the first producers and pilot buyers.

Hub

Stand up the first consolidation warehouse in Armenia.

Proof

First paid, consolidated containers delivered — the pilot that de-risks the model.

13 · Team

Who's building it.

[Founder name]

[Background — trade / logistics / Armenia network / prior ventures]

[Co-founder / key hire]

[Background — compliance / engineering / ops]

Advisors & ground-team in Armenia [to add].

14 · The ask

Raising [€X.Xm] to open the corridor.

  • 1Product — ship the compliance agent and escrow integration to production.
  • 2Operations — stand up the Armenian consolidation hub and first logistics lane.
  • 3Corridor — sign producers & pilot buyers, deliver the first paid containers.
Detailed use of funds & milestones in the data room [to complete].

Armenia, brought to your market.

Back the rail as the corridor forms.

getshuka.com · [hello@getshuka.com]
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